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Sirius Satellite Radio NASDAQ: SIRI is one of two satellite radio (DARS) services operating in the United States and Canada. XM Radio is the other (DARS) provider . more...
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Headquartered in New York City, (with smaller studios in Los Angeles) Sirius provides 69 streams (channels) of music and 65 streams of sports, news and entertainment to listeners. Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial-free. A subset of Sirius music channels are included as part of the Dish Network satellite television service. Sirius channels are identified by Arbitron with the label “XS” (e.g. “XS120”, “XS9”, “XS17”). With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America.
Its business model is to provide pay-for-service radio, analogous to the business model for premium cable television, in which music channels are free of commercials. Subscription costs for Sirius range from $12.95/mo. to $499.99 for a lifetime subscription (of the receiver, not the subscriber). A $10 activation fee if activated online($15 if activated by phone) is also required. Sirius currently has fewer subscribers compared to competitor XM Satellite Radio, with 5.1 million (as of October 4th, 2006), less than XM's current audience of roughly 6.89 million (as of July 6, 2006). However, Sirius is gaining new subscribers at a faster rate than XM.
Sirius was previously known as CD Radio. The company changed its name to Sirius Satellite Radio Inc. on November 18, 1999. The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.
On October 16, 2006 Sirius announced that it would be launching Sirius Internet Radio with approximately 75 of its 135 stations being available worldwide on the internet to any of its subscribers with a valid user name and password. A separate online only subsrciption is available as well for people who want the radio but do not want to purchase the equipment. The cost for this is the same as the monthly plan at $12.95 a month.
Content
Howard Stern and other high profile content
A major component of Sirius business strategy has been to execute far-reaching and exclusive deals with big-name entertainers and personalities to create and build broadcast streams, from the ground up. Sirius has reached extensive deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive produce streams on Sirius.
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