Arthur on the March 14, 1998 issue of TV Guide.
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Arthur is a 1996 American and Canadian educational children’s television series which airs primarily on PBS and TVO, but has been syndicated to numerous other stations. The show first premiered on 2 September 1996. more...

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The show usually revolves around Arthur Read, an anthropomorphic aardvark, and his daily adventures with his peers and family. The show has not only provided skeptics with positive entertainment, but has also helped children deal with various health and social issues.

Although the series first aired in 1996, the original concept of the series was first conceived by Marc Brown in 1976. Arthur originally started off as a children’s book series, which was illustrated and written by Brown. In 1994, CINAR Animation (now Cookie Jar Entertainment) began production of the animated series, which eventually debuted on PBS in September of 1996.

About Arthur

Arthur, the main character, is an aardvark in the third grade who has two younger sisters, the precocious four-year-old D.W. and baby Kate. Arthur's rivalry with D.W. is a frequent theme of the show. The species of animal that a character is portrayed in can be obvious or sometimes ambiguous at best; generally tails are not shown. Ironically, dogs are shown both as human-like characters and as conventional pets. Arthur lives in Elwood City, a fictional city which is partially eponymous to the area where Marc Brown attended high school.

The theme song played at the start of each episode is the song Believe in Yourself, which was recorded by Ziggy Marley. Each half-hour episodes contains two self-contained stories, that are separated by a live-action vignette entitled A Word From Us Kids (Unless the program is broadcast on commercial television, when advertisements are shown instead). Each segment features various school children learning, or giving their insights towards a particularly field of knowledge (it should be noted, however, that international airings of the show omits the said A Word From Us Kids segment).

Although the Arthur was directed towards a prepubescent audience, it managed to gain popularity among older audiences and retain a large portion of its younger viewers into their teenage years. The show often incorporates satirical parodies of adult-oriented humor and pop culture themes such from South Park, Beavis and Butthead, and The Sopranos. Furthermore, myriads of celebrities such as, Art Garfunkel, Fred Rogers, Michelle Kwan, and Yo-Yo Ma have lent their voice talents during various portions of the series.

In addition to the book and television series, Arthur has also spawned three one hour movies, which occasionally air on PBS. The latest movie, which was produced by Mainframe Entertainment, recreated the "Arthur Universe" using Computer-generated imagery. . The movies only air on PBS during special holidays or fundraiser campaigns. In addition to the movies, Arthur's success also spawned a spin-off series entitled Postcards From Buster.

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